Let's Play
A car is an asset for businesses, a liability for professionals. Why?
Businesses change cars every two years. Salaried professionals — not even in five. Why?
Car purchase is not tax-efficient for everyone. Why?
The answer is simple:
The INCOME TAX ACT
Can you change the IT ACT?
Absolutely not.
Can you act to benefit from it?
Yes, you can.
E-Mobility, Reimagined
Businesses earn. Professionals drive. EV made easy.
amp. Premium Electric Vehicle Leasing & Subscription Platform in India
What is AMP
One EV. Two winners. Zero hassle.
INDIA'S LARGEST UNTAPPED EV OPPORTUNITY.
Thousands of salaried professionals want premium EVs.
Hundreds of thousands of businesses need smarter tax efficiency.
Nobody was connecting them.
Until AMP.
A capital-efficient leasing platform that flips underutilised balance sheets into productive EV assets — and unfulfilled aspirations into reality.
One platform. Many markets. Compounding value.
Business Owner?
Turn tax planning into cashflow.
Add an EV to your balance sheet.
Get lease income. Claim depreciation.
Zero Investment.
AMP handles everything else.
Salaried Professional?
Drive premium. Pay flat. Own nothing.
One monthly subscription.
All-inclusive — Insurance, Maintenance, Value Added Services(VAS).
No lock-in. No surprises.
True mobility.
The Opportunity
Why EVs. Why now. Why AMP.
40%
Accelerated depreciation on EVs — the highest available.
₹0
No down payment, EMI or resale risk. One subscription. Many benefits.
R.o.C
Highest return on capital — whoever you are.
The Solution
Smart moves. Smarter impact.
Smart Matching
Only verified salaried professionals. Full background, credit, and income checks — the asset is in trusted hands.
Smart Operations
Purchase, insurance, maintenance, payments, resale, re-leasing — fully managed. Own or Ride. It works.
Smart Utilization
The EV creates value across its lifetime. Maximum cashflow. Minimum risk.
Digitally Smart
360° lifecycle management. Maximum efficiency. Minimal effort.
Buy Assets. Lease Liabilities.
Go Green. Stay in the Green.
The Goal
Reimagine e-mobility in India.
Our Insight
Separate EV ownership from usage.
A business earns, a professional saves — with the same car.
One EV. Everyone wins.
Leverage e-mobility
15000 EVs. 1500 AMPians. 15 Hubs.
Become India's first EFSI (EVs, Finance, Subscription, Insurance) company in 5 years.
Four pillars. One platform.
- Businesses: Pvt Ltd, LLPs, & partnerships leveraging EVs.
- Professionals: Salaried individuals subscribing EVs.
- OEMs & Dealers: Strategic partners mobilizing EVs.
- Financial Services: Bespoke Lending & Insurance for EVs.
The Team
Full-time Operators.
The minds @ AMP have built lending books, scaled fintech platforms, and led business transformations across India's most demanding industries.
Bharat Bala
Founder & Chief Electric OfficerBharat has spent over 25 years turning bold ideas into real businesses. From syndicating $2.2 billion of debt for MSMEs, co-founding and raising $25 million for the world's first FMCG e-distribution platform, building the trade finance playbook for Ninjacart, running M&A for Ofbusiness, to scaling Rapipay's lending arm into a ₹1,000+ crore book — he has played the roles of founder, mentor, and strategist many times over. What sets him apart is his ability to bridge technology with finance, startups with corporates, and ideas with investors. Along the way, he has built high-performing teams, raised significant capital, and turned 0—1 revenue ideas into sustainable companies. With AMP, Bharat's goal is simple: to change how India thinks about EVs — making them future-ready, fun, and flexible.
$2.2B in debt syndicated. $25M raised. ₹1,000+ crore lending book built. Bharat has spent 25 years turning bold ideas into real businesses — and AMP is his most ambitious yet.
Keerthan Yelleti
Chief of StaffIIML & NIT-B alumnus. Supply chain, M&A, and fintech — Keerthan has built end-to-end operations across all three.
Hitender Bhargava
Chief Product Officer25 years building core banking systems, LOS/LMS platforms, and digital lending infrastructure at Fiserv, Religare, and Rapipay.
Sunil Joshi
Chief Human Resource OfficerXLRI alumnus. Gallup Strengths Coach. 25 years leading people and culture at Bestseller India, Indiamart, and InterGlobe Technologies.
Our Partners
Built on a strong foundation — legal, financial, and operational.
Contacts
Reach us at:
AG 5, Block G, Sector 42, Noida, Uttar Pradesh, 201301
India